Team Insights: spotlight on our sales team
Whether it’s a corporate event, congress, or incoming enquiry – our Sales Team is often the first personal point of contact with Messe and Congress Center Basel. The team represents our locations in Basel and Zurich at national and international industry events, conducts initial consultations, shows clients the most suitable venues on site, and develops concrete proposals based on their requirements.
The team is led by Robert Dach, Head of Sales. Together with Alina Benkenstein, Josefine Maier, and Flavia Naef, he is responsible for different customer segments and ensures that enquiries are professionally handled and developed from the very beginning. In his day-to-day work, his main focus is on the exhibition business as well as supporting national and international event organisers.
“Sales in our industry is a people business. It’s about listening, understanding needs, and building trust – often long before an event becomes a concrete project.” Robert Dach, Head of Sales
For the corporate client segment, Alina Benkenstein works with companies to develop initial concepts, proposals, and room allocations. International congress acquisition and the positioning of Basel and Zurich within the congress market are the responsibility of Josefine Maier. Flavia Naef manages incoming enquiries and supports clients in selecting suitable spaces and framework conditions.
“The congress market is highly international and very competitive. Many congresses are awarded through an international city bidding process, in which destinations actively compete for events. The key is to engage in dialogue at an early stage, understand the requirements of associations, and present the venue, as welll as the destination and its specific advantages in a convincing way. Close collaboration with the convention bureaus, as well as with local professional associations and institutions, also plays an important role, as they contribute significantly to successful congress acquisition as hosts and ambassadors.” Josefine Maier
Following the proposal and concept phase, the Sales Team hands projects over to the responsible project managers. This ensures a seamless transition from the initial idea to operational planning and execution.
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