Signage & visitor guidance

Arrival made easy

The run-up to an event begins outside the exhibition hall or congress centre. An event needs to be seen and requires clear directions on how to get there. Unambiguous signage guides visitors, minimises questions and makes for a relaxed experience. Messe & Congress Center Basel offers a wide range of digital display options for both indoors and outdoors. Visitors can then be provided with relevant information at any point along their event journey. Screens inside the buildings and LED screens on Exhibition Square can be used to draw in visitors with location-specific visual teasers. We also still use analogue materials like signs, banners and posters for visitor guidance.

Messe Basel Exhibition square